Türkiye Launches “MeetingInTurkiye” Platform at IMEX Frankfurt
Türkiye, a global tourism powerhouse and a well-established player in the MICE sector, has introduced “meetinginturkiye”, its brand-new digital platform, under the brand of MeetTurkiye at IMEX Frankfurt 2025, one of the world’s leading global exhibitions for meetings and events professionals. The platform showcases the country’s amenities in the meetings and incentives sector, providing a comprehensive guide for global event professionals.
Türkiye with its strategic location, where East meets West, diverse range of world-class venues in many destinations, seamless accessibility with its excellent flight connectivity, and renowned hospitality has firmly established itself as a global leader in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. And Türkiye’s novel online platform is ready to elevate the country to the pinnacle of the MICE sector now.
The Gateway to Premier and Green Meetings
The user-friendly and content-rich platform presents comprehensive, up-to-date information about the country’s hosting opportunities and key advantages, including its destinations and innovations. It also features an integrated congress support system, providing essential resources to help event professionals to plan, promote, and organise their events in Türkiye.
The platform also brings together Türkiye’s offerings for green meetings within the MICE sector. Türkiye, as the first country to sign a government-level agreement with the Global Sustainable Tourism Council (GSTC) which sets and manages global standards for sustainable travel and tourism, has made very significant progress within the scope of the National Sustainability Program. And the country aims to ensure that all tourism stakeholders gradually comply with international sustainability standards by 2030.
Türkiye offers a new sustainability vision not only for leisure tourism but also for business tourism and the MICE sector. In this regard, Türkiye, with its accommodation facilities certified with sustainability equivalent to GSTC standards and other sustainability-certified establishments, is positioned as a leading country in the green meetings movement and is on its way to becoming an ideal destination for sustainable events.
Standing out not only in sustainability but also as a rising star in the field of health, Türkiye is also a proud host of association meetings in the medical field. Thanks to this prowess, the country has established itself as a leading global hub in the International Congress and Convention Association (ICCA) ranking of medical sciences meeting cities, ranking 8th overall in 2024.
İstanbul: Türkiye’s Ultimate Congress Destination
As Türkiye takes bold steps to strengthen its global presence in the MICE sector, İstanbul stands at the forefront of this vision. The metropolis shines at the MeetTürkiye platform as the country’s leading congress hub. Straddling two continents and easily accessible from many parts of the world with daily flights, the metropolis combines cutting-edge infrastructure with timeless charm. The city is home to large convention and exhibition centers, as well as luxury hotels. Moreover, the city’s historical allure, spellbinding opportunities from shopping to culture-art events, and delightful culinary culture make it a standout destination for international meetings, enhancing the business events’ scope. Thanks to its strategic location, modern transport network, and proven track record in hosting major international events.
An initiative that brings together key public and private stakeholders also elevates İstanbul’s competitiveness as a world-class congress destination. The cooperation, spearheaded by the Ministry of Culture and Tourism and Türkiye Tourism Promotion and Development Agency (TGA), aims to streamline congress bidding processes, increase delegate engagement, and deliver comprehensive support packages for international congresses.
A Unified Effort for Seamless Congress Hosting
With this powerful alliance, İstanbul is introducing a holistic approach to congress tourism, ensuring that international event organizers receive seamless support in bringing their congresses to the city. The cooperation focuses on:
Easy Bidding Process: A unified and simplified approach to international congress bidding, ensuring that event organizers can navigate the process with efficiency and confidence.
Delegate Boosting Initiatives: Tailored marketing efforts and strategic campaigns to attract a larger global audience to congresses hosted in İstanbul.
Congress Support Packages: Financial and logistical incentives, promotional assistance, and customized city experiences to enhance the appeal of İstanbul as a premier MICE destination.
The newly established online form, accessible via the MeetinginTurkey platform, provides a user-friendly interface for international associations and conference organizers. This dedicated application process will facilitate a more efficient and supportive pathway for securing Türkiye as a host destination.
A key highlight of this initiative is the upcoming Public-Private Sector Industry Declaration, a formal commitment by all partners to actively welcome, support, and facilitate major international congresses in İstanbul. This declaration underscores Türkiye’s dedication to creating a thriving, business-friendly environment for the global meetings industry.
With İstanbul’s world-class infrastructure, unmatched connectivity, and rich cultural heritage, this new initiative marks a transformative moment in the city’s MICE landscape—making it more accessible, attractive, and competitive on the global stage.
This is just the beginning of a new era for İstanbul as a congress capital. The collective vision and expertise of this partnership will ensure that the city remains at the forefront of global congress tourism, ready to host the world’s most prestigious events.
This new model of collaboration is set to be extended to other major MICE cities across Türkiye, including Antalya, the capital of Turkish tourism and İzmir, the pearl of Türkiye’s beautiful Aegean Coast.
Experience where business meets pleasure, plan you meeting in İstanbul.
Apply now on https://meetinginturkiye.com/en for more information.