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  • This year, the Society for Incentive Travel Excellence (SITE) will hold its 2024 Global Conference between 26-29 February 2024 in İstanbul. Organized by SITE Türkiye, which is working intensively for the development of incentive tourism in Türkiye, the conference offers participants from all over the world an opportunity to discover Türkiye.

    In February 2024, İstanbul will host the Global Conference, the signature event of the fifty-year-old Society for Incentive Travel Excellence (SITE). The 2024 SITE Global Conference is expected to draw hundreds of participants from the sector within the scope of incentive tourism to İstanbul.

    With more than 2,500 members in 90 countries and half a century of history, SITE is the leading association of incentive tourism. SITE, which shares the quantifiable results of its sectoral experience with the global business world, has 27 local and regional branches worldwide; Türkiye is among the regions expanding awareness of the Association’s sectoral motivational power in Europe.

    SITE aims to maximize the impact of incentive tourism and contribute to the development of the sector by bringing together and developing the best solutions and global connections of its segment with members and professionals. Through networking efforts, online resources, training, and certification, the Organization adds value to its members at both global and local branch levels.

    Industry Professionals Will Discover İstanbul
    The Global Conference, SITE’s most important event, brings together travel and incentive tourism professionals from around the world every year, to shape the future of the industry and forge connections, as well as establishing learning, discovery and collaboration channels. Participants at the SITE Global Conference will enjoy privileges such as networking, making important connections, and the chance to learn about new opportunities first hand. SITE has members from all over the world, and its conference participant countries include the United States of America, Great Britain, Canada, Ireland, France, Switzerland, Spain, Mexico, Germany, Argentina, Aruba, Austria, Australia, Bahama, Belgium, Brazil, Cayman Islands, China, Croatia, Costa Rica, Czech Republic, Egypt, Hungary, Iceland, India, Israel, Italy, Latvia, Netherlands, Panama, Portugal, Scotland, Singapore, Slovenia, Taiwan, Thailand, Türkiye, United Arab Emirates, Zimbabwe, and Japan.

    The 2024 edition of the B2B event will be held in Türkiye for the first time next February. More than 500 industry professionals are expected to participate in the Conference, taking place in İstanbul and organized by SITE Türkiye, which is working intensively for the development of incentive tourism in Türkiye. The three-day event will include conference and networking sections, offering participants invaluable opportunities to connect with incentive tourism experts, learn about the latest incentive trends through various trainings, and exchange ideas with colleagues in the industry. In addition, the SITE Global Conference allows tourism professionals to discover Türkiye, one of the world’s top 10 incentive destinations of all time.