You may have recently come across one of Türkiye's captivating travel videos while strolling through your social media feeds. This is no coincidence! Türkiye has emerged as a leader in global destination marketing, becoming a prominent force in tourism promotion across digital platforms. GoTürkiye, the official global tourism portal of the country, now stands as one of the most followed official tourism accounts on social media, with a combined following of 20.8 million across eight major platforms.
Unrivalled Leadership on YouTube and TikTok
Türkiye stands out on the global travel scene with a breathtaking diversity that no other destination can match. Capturing this spirit in the digital realm, GoTürkiye quickly grew into one of the world’s most successful platforms, uniquely showcasing the country’s rich culture and tourism treasures all under one digital roof. The platform’s social media accounts are also capturing hearts worldwide with visually striking, story-driven content.
On YouTube, GoTürkiye delivers spectacular productions that bring the country’s extraordinary destinations and experiences to a global audience. From original mini-series such as ‘Antalya Gambit’ and ‘İstanbul My Love’ to creative formats like ‘Be Our Guest’, where influencers explore different cities across Türkiye, the channel masterfully blends cinematic visuals with compelling storytelling, creating content that both informs and inspires. The channel’s growth has been phenomenal lately, with subscribers soaring by 146%, from 2.1 million to 5.2 million. It also reached 763 million views in the first six months of 2025, marking a 55% growth, and its engagements surged by 123%, rising from 54.9 million to 122.6 million. These figures made the GoTürkiye YouTube channel the most influential national tourism promotion account on the platform. One of the channel’s most striking projects, the Sight & Sound Sessions, has further amplified the channel’s global appeal by garnering 15.5 million views and 1.7 million hours of watch time on YouTube. In the sessions, world-renowned musical artists, including Andrea Vanzo, Einmusik, Sébastien Léger, Oliver Koletzki, Kadebostany, Chris Luno, Sezer Uysal, Korolova, and Miss Monique, perform breathtaking live sets in Türkiye’s most iconic locations, like Pamukkale, Akyaka, Tuz Lake, Artvin, the ancient city of Side, and Bolu.
GoTürkiye’s TikTok account also flourished, attracting global audiences with the same rich blend of stunning visuals, engaging narratives, and trend-savvy content. Designed for TikTok’s fast-paced, immersive format, GoTürkiye’s content, ranging from spectacular drone shots of turquoise coasts and ancient cities to text posts that highlight iconic routes and playful clips tapping into viral trends, successfully blends entertainment with authentic storytelling about Türkiye’s treasures. The strategy is clearly resonating. Followers of the account jumped 34% to 4.63 million, while views shot up 53% to 1.4 billion in the first six months of 2025 compared to the last year. This explosive growth cemented GoTürkiye as the top national tourism promotion account on TikTok.
Dominating the Instagram Landscape
GoTürkiye’s Instagram account showcases Türkiye’s diverse experiences through various posts, inviting users to explore the country. The reels capture the country’s rhythm in under a minute, featuring timeless Turkish recipes, breathtaking shots, and many more creative contents that take followers on themed journeys. The views, which were 538 million in the first half of 2024, soared to 812 million in the same period this year, marking a 51% growth. During the same period, engagements rose by 127% to 141 million. The followers also grew from 3.2 million to 3.7 million, showing a 15% rise. With these figures, the GoTürkiye Instagram account ranked second among country-based promotional accounts worldwide.
However, GoTürkiye’s impact doesn’t stop only on popular platforms like YouTube, TikTok, and Instagram. The platform is also thriving on Facebook, X (Twitter), WhatsApp, Douyin (China), and VKontakte (Russia). Thanks to this multi-channel approach, GoTürkiye has established a strong and sustainable engagement network on a global scale. With data-driven and multi-layered digital strategies from the Turkish Tourism Promotion and Development Agency (TGA), GoTürkiye has evolved beyond being just a promotional platform to become Türkiye’s cultural ambassador in the digital realm.