Türkiye welcomed 8.844 million international visitors and generated 9.5 billion USD in tourism revenues between January 1 and March 31, 2025. Mehmet Nuri Ersoy, Türkiye’s Minister of Culture and Tourism, announced at a press conference in İstanbul that the country achieved its best performance ever recorded in the first quarter.

Ersoy stated, “According to data from UN Tourism, Türkiye emerged as the world's fourth largest incoming tourism market in 2024. We had initially aimed to host 60 million international visitors last year, but we ended the year with a record-breaking 62.3 million. Our target for the end of 2025 is to host 65 million visitors and generate 64 billion USD in tourism revenue. Our expectations for April and beyond and our tourism revenues, which showed a 5.6% increase in the first three months of 2025, confirm that we are on track to meet our targets.”

Beyond sun, sea, and sand, Türkiye is also among Europe’s most preferred destinations for culture and arts, gastronomy, cycling, and faith-based tourism. The country has prepared a five-year roadmap to ensure continued, stable growth in its tourism sector.

Within this framework, Türkiye is working to expand tourism across all 81 provinces and throughout all 12 months of the year, while also diversifying its tourism products. By highlighting the unique potential of each region, Türkiye aims to achieve sustainable growth in the tourism industry.